Research highlights: On average, people spend about 143 minutes (that's 2 hours and 23 minutes) on social media every day. That's almost 2.5 hours per day spent scrolling through different platforms. Teenagers are the biggest users, especially teenage girls, who spend nearly 3 hours a day on social media.

What is the average time spent on social media each day?

In 2024, people spent about 5.3% less time on social media compared to 2023, averaging 143 minutes a day
From 2013 to 2024, the daily time on social media jumped from 90 minutes to 143 minutes, which is an increase of 53 minutes overall
The biggest jump in social media use happened in 2016, with a 15.32% rise, making the daily average 128 minutes
In 2020 and 2021, the time people spent on social media didn't change at all, staying steady at 145 minutes a day
From 2012 to 2019, there was a steady increase in social media use, going up by about 4.42 minutes per day each year

Social media use hit its highest in 2023 at 151 minutes a day, while the lowest was back in 2012 at 90 minutes a day, showing a 67.78% increase over that time

How long do people stay on social media?

People stay on YouTube the longest, with people spending around 7 minutes and 25 seconds per session
TikTok is next, with users sticking around for about 5 minutes and 56 seconds each time they open the app, showing it's pretty engaging
Facebook users spend about 3 minutes and 42 seconds per session, making it third in line for session duration
Pinterest and X (Twitter) both have the same average session time of 2 minutes and 11 seconds, so user engagement is pretty similar on these two platforms
YouTube sessions are roughly 25% longer than TikTok's and about 100.45% longer than Facebook's
Instagram users spend noticeably less time per session (2 minutes 44 seconds) compared to Facebook, with about 1 minute less each time they use the app